Closing The Location Based Check-in Loop for Brands
This a great way for location based services to close the CRM loop and be taken a little more seriously by marketers.
Given that Facebook Places (and the looming ‘Deals’ platform) is set to take off and blow competitors out of the water, I doubt we’ll see much take up of the WeReward platform amongst consumers in the UK. Maybe Facebook will look to add this as a feature in the future.
Over to you Mr Zuckerberg.