34 Notes
New Lynx Excite Campaign
This is brilliant, it could have been better. A cross-platform campaign targeting a specific demographic (the type of demographic who would be sucked in by the image above… not I) with a great creative proposition.
While it’s strong offline, it could have taken on a life of its own online. Particularly on Facebook. One problem, the video is so slow to load I doubt whether even the spotty oik brigade would have waited 15 minutes for Kelly Brook to buffer. I did, for research purposes. In terms of production it’s impressive and the content engaging but it just kept falling down towards the end.
What is cool though, is that you can download the classical version of Airs ‘Sexy Boy’ on iTunes by The Fallen Angels. Which is actually a neat slant on a classic track. I may make it my theme tune.
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