Jacob Dutton

I help companies to create better 

Experiences, Propositions + Businesses.

 
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about me

A Decade of Expertise

The world is moving at a pace that legacy companies can’t keep up with. Consumer expectations are higher than ever before, traditional businesses are being disrupted by more innovative competitors and technology has permeated every part of daily life.

For the last ten years, I've worked with the world's biggest companies to build things that transform customer experience, accelerate revenue growth and capitalise on advancements in technology. I’ve done this by helping them to work less like corporates and more like the companies that are disrupting them.

I’m applying everything I’ve learned so far to lead a disruptive consulting offer inside the world’s most effective agency network, McCann Worldgroup.

 
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Who I’ve worked with

Testimonials

Jacob has worked with me at various companies over the last ten years. Within every project, we either learn or succeed but he always makes it a hell of a lot of fun.
— HEAD OF DIGITAL + CRM, DOMINO'S
Jacob is the rarest of consultants in that he feels like an extension of my team. He rolls up his sleeves and works alongside us in a way that’s engaging and wildly successful.
— STRATEGY DIRECTOR, TIME INC.
I’ve worked with Jacob in a couple of different roles now. There are few people who bring a level of commercial rigour and clarity to the messy world of innovation like he can.
— HEAD OF BRAND + DIGITAL, LADBROKES CORAL GROUP


 

speaking

People ask me to talk about; how customer expectations are shifting and what that means for business, how legacy companies can stave of the threat of disruption from more innovative competitors and what opportunities technology presents to transform businesses from the inside.


writing

People ask me to provide insight and comment for press and TV on digital transformation, customer experience, the startup world and new technology developments.